More than 40,000 respondents, reflecting the profile of the Chinese Household Shopper, determined the 2014 China’s Trusted Brands through their "top of mind" responses for 49 categories in which they purchase.

China’s Consumers Trusted Brand Award winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.



China’s Consumers Trusted Brand Awards 2014 Results


Beer
Biscuit
Cereal

Chewing Gum (tie)
Chocolate
Coffee

Cooking Oil
Frozen Dumpling (tie)
Instant Noodle

Ice Cream
Juice
Milk
Savory Snacks

Seasoning
Soft Drink
Tea
Yogurt

Women's Facial Moisturizer
Anti-aging Facial Care
Face Whitening (tie)

Sun Protection (tie)

Eye Cream
Face Mask
Foundation

Face Cleansing (tie)
Men’s Facial Skin Care

Men’s Shampoo (tie)
Men’s Razor
Nail Care

Body Wash
Liquid Hand Soap
Hair Shampoo
Hair Conditioner

Hair Color
Hair Styling
Toothbrush (tie)

Toothpaste

Laundry Detergent
Condom
Fabric Softener
Feminine Sanitary Product

Household Cleaning
Household Paper Products (tie)
Dish Wash

Baby Diaper
Baby Milk Formula (tie)

Baby Skin Care
Baby Shampoo and Wash
Children’s Toothpaste

Source: BrandSpark Chinese Shopper Study 2014