More than 6000 respondents, reflecting the profile of the Turkish Household Shopper, determined the 2015 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 49 categories in which they purchase.

The BrandSpark Most Trusted Awards winners were ranked based on the greatest volume of mentions, and when the difference between brands was not statistically significant, ties were declared.

Turkey’s 2015 Most Trusted Award Winners

Automobile Manufacturer (tie)
Bank (tie)
Beauty/Cosmetics Retailer
Coffee Shop (tie)
Credit Card Provider
E-Commerce Retailer
Electronics Retailer
Fast-food Restaurant
Gas Station
Grocery Retailer
Home Improvement Retailer
Household Appliances (tie)
Insurance Provider (tie)
Internet Provider
Mobile Tel-Com Provider
Men’s Clothing (tie)
Women’s Clothing
Sportswear (tie)
Anti-Aging Facial Care
Body Skin Care
Facial Cleanser
Feminine Sanitary Product
Foundation (tie)
Hair Color (tie)
Men’s Deodorant (tie)
Shampoo & Conditioner (Men's)
Shampoo & Conditioner (Women's)
Toothpaste (tie)
Women’s Deodorant (tie)
Women's Facial Skin Care
Cleaning Tools
Dish Soap (tie)
Dishwasher Detergent
Fabric Softener
Laundry Detergent (tie)
Laundry Stain Remover
Paper Products (tie)
Dry Fruits & Nuts

Source: 2015 BrandSpark Turkish Shopper Study