More than 38,000 respondents, reflecting the profile of the American Household Shopper, determined the 2016 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 101 categories in which they purchase.

The open-text responses and reasons for trusting those brands were analyzed by BrandSpark researchers and the Most Trusted brands were ranked based on the greatest volume of mentions. When the difference between leading brands in a category were less than the margin-of-error at 95% confidence, ties were declared.



America’s 2016 Most Trusted Award Winners


Acne treatment
Adult Incontinence
Adult Sunscreen
Adult Tooth Pain Relief

Adult Vitamin
Allergy Relief (TIE)
Antacid

Anti-Aging Facial Care
Arthritis Pain Relief
Body Moisturizer (TIE)

Body Wash
Cold Sore Remedy
Condom
Contact Lenses Solution

Cough & Cold Remedy
Electric Toothbrush
Facial Cleanser
Feminine Sanitary Product

Foundation
Hair Color
Hair Removal
Hair Treatment

Headache Pain Relief
Lip Balm
Lip Color
Mascara

Men's Body Spray
Men's Deodorant / Antiperspirant
Men's Shampoo & Conditioner
Men's Shaving

Men's Skin Care
Mouthwash
Nutritional Supplements
Sensitive Toothpaste

Sleep Aid
Smoking Cessation
Teeth Whitening
Toothbrush

Toothpaste
Topical Pain Relief (3 TIES)

Weight Loss Supplement
Women's Antiperspirant-Deodorant
Women's Facial Skin Care
Women's Shampoo & Conditioner

Women's Shaving

Baby Food
Baby Formula (TIE)
Baby /Kids Tooth Pain Relief

Baby/Toddler Shampoo & Wash
Baby Wipe
Children’s Allergy Medication
Children's Toy

Children's Vitamin
Diaper
Infant / Children’s Pain & Fever Medication
Kid's Sunscreen

Baking
Bread
Butter
Cereal

Cheese
Chocolate
Coffee
Egg

Energy Drink
Frozen Pizza
Gum
Ice Cream

Instant Rice
Jam
Juice
Ketchup

Mayonnaise
Mexican Food
Mustard
Non-Dairy Milk

Pasta
Peanut Butter
Seasoning
Soft Drink

Soup
Yogurt

Air Freshener
Battery
Cat Food
Cat Litter

Cleaning Aid
Dish Soap
Dishwasher Detergent
Dog Food

Dog Treat (TIE)
Fabric Softener
Flea And Tick Control

Floor Cleaner (TIE)
Food Storage
Garbage Bag

Hand Soap
Household Cleaning
Insect Repellant
Laundry Detergent

Laundry Stain Remover
LED Light Bulb
Paint
Paper Towel
Toilet Paper
Vacuum Cleaner
To see all the winners, please click here

Source: 2016 BrandSpark/BHG American Shopper Study