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BrandSpark International surveys tens of thousands of North American consumers every year to discovers what brands they trust the most in their own words.


"Eggland’s Best is very proud to be recognized as America’s Most Trusted egg brand, for 5 years in a row! We let consumers know by including the BrandSpark Most Trusted purple logo on millions of our egg cartons nationally."

– Dave Holdsworth, VP of Marketing, Eggland's Best


The BrandSpark Shopper Study shows a consumer's trust in a brand is one of the most important purchasing drivers.



Say brand trust is an important part of their purchase decision.



Trust consumer awards for recommendations, only second to family & friends.



Try new products from the brands they trust most.



Say seeing the BrandSpark Most Trusted Award logo tied to a brand would positively influence them towards purchasing it.

Our research consistently shows that consumers care about Brand trust.

Discover The Winners