Uncovering the Brands that are Most Trusted
OUR STORY
In 2013, BrandSpark launched the Most Trusted Awards with a simple idea: empower consumers to tell us which brands they truly rely on and trust— and provide recognition to those winning brands and with powerful claims and logos to showcase that hard-earned trust.
The program has established itself as one of the largest consumer-voted studies of its kind, surveying tens of thousands of shoppers across hundreds of shopping product and services categories. The awards have become a benchmark of credibility, guiding consumer choice and strengthening brand confidence year after year.
VISION & MISSION
Our vision is to become the most recognized and influential symbol of consumer trust worldwide, helping brands convert recognition of trust into loyalty, growth, and long-term brand equity.
Our mission is to conducting large independent national consumer surveys, of the highest credibility, to ascertain which brands are most trusted and to help brands leverage and amplify the power of the BrandSpark Most Trusted Awards brand accolade – proven to help drive ROI.
OUR CORE VALUES
Credibility – Our research is independent and data-driven. No brand can buy a win.
Transparency – We believe consumers and marketers alike deserve clear, honest insights.
Trust – Trust is at the heart of what we measure, celebrate, and help brands build.
WHAT SETS THE BRANDSPARK MOST TRUSTED AWARDS APART?
Independent & Unbiased – Winners are determined solely by consumer votes, among consumers with experience in each of the categories, in one of the most comprehensive trust studies of its kind.
Scale & Depth – Over 90,000 consumers surveyed annually across the U.S., Canada, and the U.K.
Proven Impact – Brands that promote their BrandSpark Most Trusted Awards wins enjoy stronger conversion at shelf, in e-commerce, and across advertising.
Versatility – The BrandSpark Most Trusted Awads seal elevates ecommerce, packaging, digital, in-store displays, and media campaigns with a single, powerful message: shoppers trust this brand.
Learn why top brands love to showcase their
BrandSpark Most Trusted Award wins — and how you can put
the power of trust to work for your brand.
