| 1 | Automotive | Family Car / Saloon EV | BMW / Ford / Toyota (TIE) | | |
| 2 | Automotive | SUV / Crossover EV | BMW / Toyota (TIE) | | |
| 3 | Automotive | Car Rental | Enterprise | Hertz | Avis / Europcar (TIE) |
| 4 | Automotive | Car Service Centre (non-dealer) | Halfords | Kwik Fit | |
| 5 | Automotive | Car Warranty Cover (non-manufacturer) | AA Warranty / Warrantywise (TIE) | | Aviva |
| 6 | Automotive | Roadside Assistance Service | The AA | RAC | Green Flag |
| 7 | Automotive | Tyre Sales & Service | Kwik Fit | | |
| 8 | Automotive | Windscreen Repair & Replacement | Autoglass | | |
| 9 | Baby & Kids | Baby & Kids Laundry Washing Detergent | Fairy | Ariel / Persil (TIE) | |
| 10 | Baby & Kids | Baby & Kids Sunscreen | Nivea | | |
| 11 | Baby & Kids | Baby Food Pouches | Ella's Kitchen | Heinz | |
| 12 | Baby & Kids | Baby Monitor | VTech | Nanit | |
| 13 | Baby & Kids | Baby Probiotics | BioGaia / Optibac (TIE) | | |
| 14 | Baby & Kids | Baby Wash & Shampoo | Johnson's Baby | Aveeno Baby | |
| 15 | Baby & Kids | Baby Wipes | Pampers | Huggies | WaterWipes |
| 16 | Baby & Kids | Breast Pump | Medela | Elvie / Tommee Tippee (TIE) | |
| 17 | Baby & Kids | Car Seat | Britax | Cybex / Joie (TIE) | |
| 18 | Baby & Kids | Children's Medicine | Calpol | | |
| 19 | Baby & Kids | Children's Thermometer | Braun | Tommee Tippee | |
| 20 | Baby & Kids | Dolls | Barbie | | |
| 21 | Baby & Kids | Educational Toys | Lego | VTech | Fisher-Price |
| 22 | Baby & Kids | Electronic Educational Toys | VTech | LeapFrog | Fisher-Price |
| 23 | Baby & Kids | Infant / Baby Bottles | Tommee Tippee | MAM | Philips Avent |
| 24 | Baby & Kids | Nappies | Pampers | Huggies | |
| 25 | Baby & Kids | Push Chair / Pram | Bugaboo / Silver Cross (TIE) | | Mamas & Papas |
| 26 | Food & Beverage | Frozen Breaded Chicken Products | Birds Eye | | |
| 27 | Food & Beverage | Protein Shake | Huel / Myprotein (TIE) | | Optimum Nutrition |
| 28 | Food & Beverage | Baked Beans | Heinz | Branston | |
| 29 | Food & Beverage | Canned Vegetables | Heinz | Green Giant / Tesco (TIE) | |
| 30 | Food & Beverage | Cereal | Kellogg's | | |
| 31 | Food & Beverage | Cheese | Cathedral City | | |
| 32 | Food & Beverage | Frozen Fish | Birds Eye | Young's | |
| 33 | Food & Beverage | Frozen Potato Products | McCain | Birds Eye | |
| 34 | Food & Beverage | Frozen Vegetables | Birds Eye | Tesco | |
| 35 | Food & Beverage | Fruit Bar | Nākd | | |
| 36 | Food & Beverage | Fruit Juice | Tropicana | Innocent / Robinsons (TIE) | |
| 37 | Food & Beverage | Granola | Jordans | Kellogg's | |
| 38 | Food & Beverage | High Protein Yogurt | Arla Protein | Müller | |
| 39 | Food & Beverage | Ketchup | Heinz | | |
| 40 | Food & Beverage | Non-alcoholic Beer | Heineken 0.0 | Guinness 0.0 | |
| 41 | Food & Beverage | Olive Oil | Filippo Berio | Bertolli / Tesco (TIE) | |
| 42 | Food & Beverage | Pasta | Tesco | Barilla | |
| 43 | Food & Beverage | Porridge Oats | Quaker | Scott's | |
| 44 | Food & Beverage | Protein Bar | Grenade | | |
| 45 | Food & Beverage | Protein Pudding | Arla | MyProtein / Müller (TIE) | |
| 46 | Food & Beverage | Salad Kit | Tesco | | |
| 47 | Food & Beverage | Sausages | Richmond | Wall's | |
| 48 | Food & Beverage | Seasoning & Spices | Schwartz | Tesco | |
| 49 | Food & Beverage | Snack Pouches | Ella's Kitchen | GoGo squeeZ | |
| 50 | Health & Beauty | Beauty Tools | Boots | Real Techniques | |
| 51 | Health & Beauty | Hair Removal | Veet | Nair | |
| 52 | Health & Beauty | Insect Repellent | Jungle Formula | Boots | |
| 53 | Health & Beauty | Adult Incontinence | Tena | Always Discreet | |
| 54 | Health & Beauty | Adult Multivitamin | Centrum | Boots | |
| 55 | Health & Beauty | Anti-Aging Skin Care | L'Oréal / Nivea (TIE) | | No7 / Olay (TIE) |
| 56 | Health & Beauty | Arthritis Pain Relief | Voltarol | Nurofen | |
| 57 | Health & Beauty | Cold Sore Treatment | Zovirax | | |
| 58 | Health & Beauty | Condom | Durex | | |
| 59 | Health & Beauty | Contact Lens Solution | Bausch + Lomb (Renu, Biotrue) / Boots / Specsavers (TIE) | | |
| 60 | Health & Beauty | Continuous Glucose Monitor | Dexcom | FreeStyle Libre | |
| 61 | Health & Beauty | Cough, Cold & Flu Relief | Lemsip | Beechams | |
| 62 | Health & Beauty | Dermaplaning Tool | Superdrug | Dermaflash / Gillette Venus (TIE) | |
| 63 | Health & Beauty | Electric Razor / Trimmer for Men | Gillette | Philips | Braun |
| 64 | Health & Beauty | Electric Toothbrush | Oral-B | Philips | |
| 65 | Health & Beauty | Feminine Pads | Always | Bodyform | |
| 66 | Health & Beauty | Fibre Supplement | Fybogel | Nutravita | |
| 67 | Health & Beauty | Hair Regrowth Products | Regaine | | |
| 68 | Health & Beauty | Hair Tools | Dyson / GHD (Good Hair Day) (TIE) | | BaByliss |
| 69 | Health & Beauty | Hand Wash | Carex | Dove | |
| 70 | Health & Beauty | Hayfever & Allergy Relief | Piriton | Piriteze | |
| 71 | Health & Beauty | Headache Relief | Nurofen | Anadin / Panadol (TIE) | |
| 72 | Health & Beauty | Heartburn & Indigestion Relief | Gaviscon | Rennie | |
| 73 | Health & Beauty | Laxative | Dulcolax | Laxido / Senokot (TIE) | |
| 74 | Health & Beauty | Lip Balm | Nivea | Vaseline | |
| 75 | Health & Beauty | Lip Colour | Maybelline / Rimmel (TIE) | | |
| 76 | Health & Beauty | Longwear Makeup | L'Oréal / Maybelline (TIE) | | Rimmel |
| 77 | Health & Beauty | Memory Support Supplement | Vitabiotics | Holland & Barrett | |
| 78 | Health & Beauty | Men's Razors | Gillette | | |
| 79 | Health & Beauty | Mouthwash | Listerine | Colgate | Corsodyl |
| 80 | Health & Beauty | Ovulation Test | Clearblue | | |
| 81 | Health & Beauty | Pregnancy Test | Clearblue | | |
| 82 | Health & Beauty | Prescription Medicine for Weight Loss | Mounjaro | Ozempic / Wegovy (TIE) | |
| 83 | Health & Beauty | Protein Powder | Myprotein | Optimum Nutrition | |
| 84 | Health & Beauty | Sleep Aid | Nytol | Kalms | |
| 85 | Health & Beauty | Sunscreen | Nivea | Soltan (Boots) | |
| 86 | Health & Beauty | Tampons | Tampax | | |
| 87 | Health & Beauty | Toothpaste | Colgate | Oral-B | |
| 88 | Health & Beauty | Women's Hair Styling Products | L'Oréal | TRESemmé | |
| 89 | Health & Beauty | Women's Razors | Gillette Venus | Bic | |
| 90 | Home Goods | Carpet Cleaner (Machine) | Vax | Bissell | |
| 91 | Home Goods | Electric Gardening Tools | Bosch | Black+Decker / Flymo (TIE) | |
| 92 | Home Goods | Hearing Aids | Phonak | Oticon / Specsavers Advance (TIE) | |
| 93 | Home Goods | Air Fryer | Ninja | | |
| 94 | Home Goods | Air Purifier | Dyson | Blueair | Philips |
| 95 | Home Goods | Barbecue Grill | Weber | Ninja | |
| 96 | Home Goods | Blender | Ninja | Vitamix | |
| 97 | Home Goods | Clothes Iron | Philips | Russell Hobbs | |
| 98 | Home Goods | Cookware | Tefal | Le Creuset | |
| 99 | Home Goods | Dashcam | Nextbase | Garmin | |
| 100 | Home Goods | Dehumidifier | Meaco | | |
| 101 | Home Goods | Disposable Lighter | Bic | Clipper | |
| 102 | Home Goods | Electric Fan | Dyson | | |
| 103 | Home Goods | Electric Heater | Dyson | Dimplex | |
| 104 | Home Goods | Electric Kettle | Russell Hobbs | | |
| 105 | Home Goods | Food Processor | Ninja | Kenwood | |
| 106 | Home Goods | Humidifier | Dyson / Levoit (TIE) | | |
| 107 | Home Goods | Luggage | Samsonite | it luggage | |
| 108 | Home Goods | Mattress | Dreams / Silentnight (TIE) | | Emma / Simba (TIE) |
| 109 | Home Goods | Mattress-in-a-Box | Emma | Simba | |
| 110 | Home Goods | Vacuum | Dyson | Shark | Henry |
| 111 | Home Goods | Water Filter Products | Brita | | |
| 112 | Household & Cleaning | Insect Control | Raid | | |
| 113 | Household & Cleaning | All-Purpose Cleaner | Flash | Dettol | |
| 114 | Household & Cleaning | Bathroom Cleaner | Flash | Cif | Dettol |
| 115 | Household & Cleaning | Broom & Dustpan | Addis / Vileda (TIE) | | Tesco |
| 116 | Household & Cleaning | Carpet Stain Remover | Vanish | Dr. Beckmann | |
| 117 | Household & Cleaning | Dishwasher Rinse Aid | Finish | Fairy | |
| 118 | Household & Cleaning | Dishwasher Tablets | Finish | Fairy | |
| 119 | Household & Cleaning | Disinfectant Spray | Dettol | Flash | |
| 120 | Household & Cleaning | Dryer Sheets | Lenor | Bounce | |
| 121 | Household & Cleaning | Fabric Conditioner | Comfort / Lenor (TIE) | | |
| 122 | Household & Cleaning | Food Storage Bags | Tesco | | |
| 123 | Household & Cleaning | Household Cleaning Products with Natural Ingredients | Ecover | Method | |
| 124 | Household & Cleaning | Kitchen Roll | Plenty | Regina Blitz / Tesco (TIE) | |
| 125 | Household & Cleaning | Laundry Sanitiser | Dettol | | |
| 126 | Household & Cleaning | Laundry Stain Remover | Vanish | | |
| 127 | Household & Cleaning | Laundry Washing Detergent | Ariel / Persil (TIE) | | Fairy |
| 128 | Household & Cleaning | Laundry Washing Detergent for Sensitive Skin | Fairy | Persil | Ariel |
| 129 | Household & Cleaning | Multi-Purpose Disinfecting Wipes | Dettol | Flash | |
| 130 | Household & Cleaning | Paint | Dulux | | |
| 131 | Household & Cleaning | Robot Floor Cleaner | iRobot | Dyson / Eufy / Roborock / Shark (TIE) | |
| 132 | Household & Cleaning | Spray Mop | Flash | Vileda | |
| 133 | Household & Cleaning | Toilet Cleaner | Domestos / Harpic (TIE) | | Duck |
| 134 | Household & Cleaning | Toilet Roll | Andrex | Cushelle | |
| 135 | Household & Cleaning | Washing Up Liquid | Fairy | | |
| 136 | Household & Cleaning | Wood & Hard Floor Cleaner | Flash | Bona / Method (TIE) | |
| 137 | Retail & Grocery | Retailer for Mattresses & Sleep Products | Dreams | | |
| 138 | Retail & Grocery | Department Store | John Lewis | Marks & Spencer / Tesco Extra (TIE) | |
| 139 | Retail & Grocery | Electronics & Appliances Retailer | Currys | | |
| 140 | Retail & Grocery | Eyewear Retailer | Specsavers Easyvision | Boots Opticians | Vision Express |
| 141 | Retail & Grocery | Retailer for Value on Large Appliances | Currys | AO.com / Argos (TIE) | |
| 142 | Retail & Grocery | Retailer for Value on Small Appliances | Argos / Currys (TIE) | | Amazon |
| 143 | Retail & Grocery | Supermarket for Low Prices / Affordability | Aldi | Lidl | Tesco |
| 144 | Services | AI Platform | ChatGPT | Google Gemini | |
| 145 | Services | Airline | British Airways | Emirates / Jet2 (TIE) | |
| 146 | Services | Airline for Customer Service | British Airways | Jet2 | |
| 147 | Services | Antivirus Software | Norton | McAfee | Avast |
| 148 | Services | Broadband Provider | EE (BT) | Sky / Virgin (TIE) | |
| 149 | Services | Cruise Holidays | P&O Cruises | Royal Caribbean | |
| 150 | Services | Digital Document Signing Service | DocuSign | Adobe Acrobat Sign | |
| 151 | Services | DNA Testing | Ancestry | 23andMe | MyHeritage |
| 152 | Services | Home Insurance Provider | Aviva | Admiral | |
| 153 | Services | Hotel Loyalty Program | Hilton Honors | Marriott Bonvoy | IHG One Rewards |
| 154 | Services | Meal Kit Delivery Service | HelloFresh | Gousto | |
| 155 | Services | Meditation App | Calm / Headspace (TIE) | | |
| 156 | Services | Mobile Phone Service Provider | EE | O2 / Vodafone (TIE) | |
| 157 | Services | Pay Later Service | Klarna | PayPal | Clearpay |
| 158 | Services | Pet Insurance Provider | Petplan | | |
| 159 | Services | Short-Term Vacation Rentals | Airbnb | Booking.com | |
| 160 | Services | Sports Betting Provider | Bet365 | Paddy Power / Sky Bet (TIE) | |
| 161 | Services | Trades / Handyman Booking Platform | Checkatrade | TrustATrader | |
| 162 | Services | Travel Booking Platform for Deals | Booking.com | Expedia | |
| 163 | Services | Travel Company / Agency | TUI | Booking.com / Jet2Holidays (TIE) | |
| 164 | Services | TV Service Provider | Sky | Virgin Media | |
| 165 | Services | UK Park Holidays | Haven | Parkdean Resorts | Center Parcs |
| 166 | Services | Weight Loss Program | Slimming World / WW (Weight Watchers) (TIE) | | |
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Not found. Want to learn more about a category? Contact us about the research available to you for any category in the study.
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