WHY BRANDS SHOULD PRIORITIZE TRUST

Trust drives purchase & loyalty

Almost two-thirds of purchases are captured by the brand trusted more

Consumers even admit they’ll pay more when trust is established

Few brands dominate their category: there is a large target to grow trust

Trust share and depth varies across market segments. Understand the trust landscape in your category.

Understand the drivers of trust in your category to optimize messaging and execution.

Contact us for a complimentary presentation on your trust share, brand and category insights leveraging AI.