2026 BrandSpark® Most Trusted Award Winners Canada
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| CATEGORY NUMBER ↕ | SEGMENT ↕ | CATEGORY ↕ | RANK #1 WINNER ↕ | RANK #2 WINNER ↕ | RANK #3 WINNER ↕ | QUEBEC WINNER ↕ |
|---|---|---|---|---|---|---|
| 1 | Baby & Kids | Baby & Kids Laundry Detergent | Ivory Snow | Tide | Purex | Ivory Snow |
| 2 | Baby & Kids | Baby & Kids Nasal Aspirator | FridaBaby | HydraSense | ||
| 3 | Baby & Kids | Baby Food Maker | Beaba / NutriBullet Baby (TIE) | Baby Brezza | ||
| 4 | Baby & Kids | Baby Food Pouches | Gerber | President's Choice | Baby Gourmet | Gerber |
| 5 | Baby & Kids | Baby Lotion | Aveeno Baby / Johnson's Baby (TIE) | Aveeno Baby | ||
| 6 | Baby & Kids | Baby Monitor | VTech | VTech | ||
| 7 | Baby & Kids | Baby Probiotics | BioGaia | Jamieson | BioGaia | |
| 8 | Baby & Kids | Baby Snacks | Gerber | Gerber | ||
| 9 | Baby & Kids | Baby Wash & Shampoo | Johnson's Baby | Aveeno Baby | Johnson's Baby | |
| 10 | Baby & Kids | Baby Wipes | Huggies | Pampers | Kirkland Signature | Huggies |
| 11 | Baby & Kids | Baked Crackers for Kids | Goldfish | Ritz | Goldfish | |
| 12 | Baby & Kids | Bottle Sterilizer | Philips Avent | Dr. Brown's | Baby Brezza | |
| 13 | Baby & Kids | Breast Pump | Medela | Momcozy | Medela | |
| 14 | Baby & Kids | Car Seat | Graco | Evenflo | Graco | |
| 15 | Baby & Kids | Children's Allergy Relief | Children's Benadryl | Children's Claritin / Reactine (TIE) | Children's Benadryl | |
| 16 | Baby & Kids | Children's Cough & Cold Relief | Children's Tylenol | Children's Advil | Children's Tylenol | |
| 17 | Baby & Kids | Children's Natural Cough & Cold Relief | Zarbee's | Boiron Stodal | Helixia | |
| 18 | Baby & Kids | Children's Online Learning Platform | ABCmouse | |||
| 19 | Baby & Kids | Children's Pain & Fever Relief | Children's Tylenol | Children's Advil | Children's Tylenol | |
| 20 | Baby & Kids | Children's Thermometer | Braun | Safety 1st | Braun | |
| 21 | Baby & Kids | Crib Mattress | Graco / Ikea / Simmons Kids (TIE) | |||
| 22 | Baby & Kids | Diaper Pail | Diaper Genie | Ubbi | ||
| 23 | Baby & Kids | Diapers | Huggies / Pampers (TIE) | Huggies | ||
| 24 | Baby & Kids | Dolls | Barbie | Barbie | ||
| 25 | Baby & Kids | Educational Toys | Fisher-Price | LeapFrog / Melissa & Doug / VTech (TIE) | ||
| 26 | Baby & Kids | Electronic Educational Toys | VTech | LeapFrog | Fisher-Price | VTech |
| 27 | Baby & Kids | Infant / Baby Bottles | Philips Avent | Dr. Brown's | Philips Avent | |
| 28 | Baby & Kids | Insect Repellent for Kids | OFF! | OFF! | ||
| 29 | Baby & Kids | Nipple Care | Lasinoh | Medela | Earth Mama | Lasinoh |
| 30 | Baby & Kids | Stroller | Graco | Uppababy | Evenflo | Graco |
| 31 | Baby & Kids | Wipe Warmer | Munchkin | Momcozy | ||
| 32 | Beauty | Anti-Aging Skin Care | Olay | |||
| 33 | Beauty | Beauty Tools | Revlon / Sephora (TIE) | E.l.f | ||
| 34 | Beauty | Dermaplaning Tool | Schick | Kitsch | ||
| 35 | Beauty | Eye Shadow | Maybelline / Mac (TIE) | |||
| 36 | Beauty | Eyeliner | Maybelline | |||
| 37 | Beauty | Face Wipes | Neutrogena | Kirkland Signature | ||
| 38 | Beauty | Foundation | CoverGirl / L'Oréal / Maybelline (TIE) | |||
| 39 | Beauty | Hair Heat Protectant | Tresemmé | L'Oréal | L'Oréal / TRESemmé (TIE) | |
| 40 | Beauty | Lipstick | Revlon | L'Oréal / Mac (TIE) | Revlon | |
| 41 | Beauty | Longwear Makeup | L'Oréal / Maybelline (TIE) | CoverGirl | L'Oréal | |
| 42 | Beauty | Mascara | Maybelline | L'Oréal | Maybelline / L'Oréal (TIE) | |
| 43 | Beauty | Natural Lip Care | Burt's Bees | Nivea | Nivea | |
| 44 | Food & Beverage | Almond Plant-Based Beverage | Silk | Earth's Own | Almond Breeze | Silk |
| 45 | Food & Beverage | Bacon Topping | Kirkland Signature | Maple Leaf | Hormel | Kirkland Signature |
| 46 | Food & Beverage | Baked Beans | Heinz | Clark | Bush's Best | Clark |
| 47 | Food & Beverage | Baking Yeast | Fleischmann's | Fleischmann's | ||
| 48 | Food & Beverage | Better-for-You Pasta | Catelli | Barilla | Catelli | |
| 49 | Food & Beverage | Bottled Water | Pure Life | Eska | eska | |
| 50 | Food & Beverage | Canned Chili | Stagg Chili | Tim Hortons | Campbell's | |
| 51 | Food & Beverage | Canned Fruit | Del Monte | Dole | Del Monte | |
| 52 | Food & Beverage | Canned Luncheon Meat | SPAM | Holiday | Kam / SPAM (TIE) | |
| 53 | Food & Beverage | Canned Seafood | Clover Leaf | Ocean's | Clover Leaf | |
| 54 | Food & Beverage | Canned Vegetables | Green Giant | No Name | Green Giant | |
| 55 | Food & Beverage | Cereal | Kellogg's | General Mills | Kellogg's | |
| 56 | Food & Beverage | Chewing Gum | Excel | Dentyne / Trident (TIE) | Excel | |
| 57 | Food & Beverage | Cooking Oil | Mazola / No Name (TIE) | Mazola | ||
| 58 | Food & Beverage | Cooking Stock / Broth | Campbell's | Knorr | Campbell's | |
| 59 | Food & Beverage | Corn Starch | Fleischmann's | No Name | Fleischmann's | |
| 60 | Food & Beverage | Corn Syrup | Crown | Beehive | No Name | Crown |
| 61 | Food & Beverage | Dairy-Free Cheese | Daiya | |||
| 62 | Food & Beverage | Eggs | Burnbrae Farms | No Name | Burnbrae Farms | |
| 63 | Food & Beverage | Flavoured Water Enhancer | Mio | Mio | ||
| 64 | Food & Beverage | Fresh Fruit | Dole | Del Monte | Dole | |
| 65 | Food & Beverage | Frozen Breaded Chicken Products | Janes | Flamingo | Flamingo | |
| 66 | Food & Beverage | Frozen Fish | High Liner | Janes | High Liner | |
| 67 | Food & Beverage | Frozen Individual Meals | Crave / Michelina's / President's Choice (TIE) | Michelina's | ||
| 68 | Food & Beverage | Frozen Pizza | Dr. Oetker | Dr. Oetker | ||
| 69 | Food & Beverage | Frozen Pizza Snacks | McCain / Pillsbury (TIE) | Dr. Oetker | McCain | |
| 70 | Food & Beverage | Frozen Plant-Based Meat Alternatives | Beyond Meat | Gardein | Beyond Meat | |
| 71 | Food & Beverage | Frozen Potato Products | McCain | Cavendish Farms | McCain | |
| 72 | Food & Beverage | Fruit Bar | Sunrype | |||
| 73 | Food & Beverage | Fruit Juice | Oasis | Tropicana | Oasis | |
| 74 | Food & Beverage | Granola | Quaker | Nature Valley | Quaker | |
| 75 | Food & Beverage | Granola Bar | Nature Valley / Quaker (TIE) | Nature Valley / Quaker (TIE) | ||
| 76 | Food & Beverage | Halal Meat | Zabiha Halal | Mina Halal | Zabiha Halal | |
| 77 | Food & Beverage | Hazelnut Spread | Nutella | Kraft | Nutella | |
| 78 | Food & Beverage | Hot Sauce | Frank's RedHot | Huy Fong / Tabasco (TIE) | ||
| 79 | Food & Beverage | Hummus | Fontaine Santé | Sabra | President's Choice | Fontaine Santé |
| 80 | Food & Beverage | Jerky | Jack Link's | Jack Link's | ||
| 81 | Food & Beverage | Ketchup | Heinz | French's | Heinz | |
| 82 | Food & Beverage | Lunch Kits | Lunchables | Schneiders Lunch Mate | ||
| 83 | Food & Beverage | Macaroni & Cheese | Kraft Dinner | Kraft Dinner | ||
| 84 | Food & Beverage | Mayonnaise | Hellmann's | Kraft Heinz | Hellmann's | |
| 85 | Food & Beverage | Mexican Food Products | Old El Paso | Old El Paso | ||
| 86 | Food & Beverage | Mortadella | San Daniele | San Daniele | ||
| 87 | Food & Beverage | Mustard | French's | Heinz | French's | |
| 88 | Food & Beverage | Non-Alcoholic Beer | Corona | Heineken | Corona / Heineken (TIE) | |
| 89 | Food & Beverage | Oat Plant-Based Beverage | Silk | Earth's Own | ||
| 90 | Food & Beverage | Oatmeal | Quaker | Quaker | ||
| 91 | Food & Beverage | Olive Oil | Bertolli | Gallo / Terra Delyssa (TIE) | Bertolli | |
| 92 | Food & Beverage | Pasta | Catelli | Barilla | Primo | Catelli |
| 93 | Food & Beverage | Peanut Butter | Kraft | Kraft | ||
| 94 | Food & Beverage | Plant-Based Meat Alternatives | Beyond Meat | Beyond Meat | ||
| 95 | Food & Beverage | Plant-Based Yogurt | Silk | Silk | ||
| 96 | Food & Beverage | Premade Garlic Bread | Furlani | No Name | ||
| 97 | Food & Beverage | Prosciutto | San Daniele | Mastro | San Daniele | |
| 98 | Food & Beverage | Protein Bars | Clif Bar | Pure Protein | CLIF Bar | |
| 99 | Food & Beverage | Protein Shake | Premier Protein | Boost / Ensure (TIE) | Fairlife | |
| 100 | Food & Beverage | Ready-to-Eat Popcorn | Orville Redenbacher's | Smartfood | Orville Redenbacher's | |
| 101 | Food & Beverage | Salad Dressing | Kraft | Kraft | ||
| 102 | Food & Beverage | Salad Kit | Taylor Farms | Dole | Fresh Attitude | |
| 103 | Food & Beverage | Salami | Mastro | Piller's | Roma | |
| 104 | Food & Beverage | Seasoning & Spices | Club House | McCormick | Club House | |
| 105 | Food & Beverage | Snack Pouches | GoGo squeeZ | |||
| 106 | Food & Beverage | Sparkling Water | Bubly / Perrier (TIE) | President's Choice | Perrier | |
| 107 | Food & Beverage | Tea | Tetley | Lipton / Red Rose (TIE) | Tetley | |
| 108 | Food & Beverage | Tea Concentrate | Tazo | Lipton | Nestea | |
| 109 | Food & Beverage | Tortilla Wraps | Dempster's | Old El Paso | POM | |
| 110 | Food & Beverage | White Bread | Wonder | Dempster's / POM (TIE) | POM | |
| 111 | Food & Beverage | Whole Grain Bread | Dempster's | Country Harvest / St-Méthode (TIE) | St-Méthode | |
| 112 | Food & Beverage (Dairy) | Brie Cheese | Président | Kirkland Signature / President's Choice (TIE) | President | |
| 113 | Food & Beverage (Dairy) | Butter | Lactantia | Gay Lea | No Name | Lactantia |
| 114 | Food & Beverage (Dairy) | Cheddar Cheese | Armstrong / Black Diamond (TIE) | Cracker Barrel | P'tit Quebec | |
| 115 | Food & Beverage (Dairy) | Cold Foam Creamer | International Delight | International Delight | ||
| 116 | Food & Beverage (Dairy) | Cottage Cheese (Ontario) | Nordica | No Name | ||
| 116 | Food & Beverage (Dairy) | Cottage Cheese (Québec) | Sealtest | No Name | Sealtest | |
| 116 | Food & Beverage (Dairy) | Cottage Cheese (West) | Dairyland | |||
| 117 | Food & Beverage (Dairy) | Cream Cheese | Philadelphia | Philadelphia | ||
| 118 | Food & Beverage (Dairy) | Dahi Yogurt | Khaas | Hans Dairy / Nanak Dahi (TIE) | ||
| 119 | Food & Beverage (Dairy) | Greek Yogurt | Oikos | Liberté | Oikos | |
| 120 | Food & Beverage (Dairy) | Halal Yogurt | Khaas | Khaas | ||
| 121 | Food & Beverage (Dairy) | High-Protein Milk | Fairlife / Natrel (TIE) | Dairyland | Natrel | |
| 122 | Food & Beverage (Dairy) | High-Protein Yogurt | Oikos | Liberté | Siggi's | Oikos |
| 123 | Food & Beverage (Dairy) | Indulgent Yogurt | Liberté | Oikos | Liberté | |
| 124 | Food & Beverage (Dairy) | Kids' Cheese | Cheestrings | Babybel / Kraft (TIE) | Cheestrings | |
| 125 | Food & Beverage (Dairy) | Kids' Drinkable Yogurt | Yop | IÖGO nanö | Danino | Yop |
| 126 | Food & Beverage (Dairy) | Lactose-Free Cheese | Black Diamond | |||
| 127 | Food & Beverage (Dairy) | Milk (Atlantic) | Farmers / Scotsburn (TIE) | Baxter / Northumberland (TIE) | ||
| 127 | Food & Beverage (Dairy) | Milk (Ontario) | Neilson | Natrel / Sealtest (TIE) | ||
| 127 | Food & Beverage (Dairy) | Milk (Québec) | Québon | Natrel | Lactantia | Québon |
| 127 | Food & Beverage (Dairy) | Milk (West) | Dairyland | Beatrice / Lucerne (TIE) | ||
| 128 | Food & Beverage (Dairy) | Mozzarella | Saputo | Kraft | Black Diamond | Saputo |
| 129 | Food & Beverage (Dairy) | Organic Yogurt | Liberté / Olympic (TIE) | Oikos | Liberté | |
| 130 | Food & Beverage (Dairy) | Parmesan Cheese | Kraft | Kraft | ||
| 131 | Food & Beverage (Dairy) | Plain Yogurt (non-greek) | Astro | Activia | Liberte / Yoplait (TIE) | Liberté |
| 132 | Food & Beverage (Dairy) | Premium Aged Cheddar Cheese | Balderson | Armstrong / Black Diamond (TIE) | Balderson | |
| 133 | Food & Beverage (Dairy) | Processed Cheese Slices | Kraft | Black Diamond | Kraft | |
| 134 | Food & Beverage (Dairy) | Single Serve Bottled Milk | Milk2Go | Natrel | Natrel / Québon (TIE) | |
| 135 | Food & Beverage (Dairy) | Sour Cream (Atlantic) | Farmers / Scotsburn (TIE) | Gay Lea | ||
| 135 | Food & Beverage (Dairy) | Sour Cream (Ontario) | Gay Lea | No Name | ||
| 135 | Food & Beverage (Dairy) | Sour Cream (Québec) | Sealtest | No Name | Sealtest | |
| 135 | Food & Beverage (Dairy) | Sour Cream (West) | Dairyland | |||
| 136 | Grocery | Conventional Grocery Store (Atlantic) | Sobeys | Atlantic Superstore | ||
| 136 | Grocery | Conventional Grocery Store (Ontario) | Metro | Loblaws | ||
| 136 | Grocery | Conventional Grocery Store (Québec) | IGA | Metro | IGA | |
| 136 | Grocery | Conventional Grocery Store (West) | Real Canadian Superstore / Safeway / Save On Foods (TIE) | |||
| 137 | Grocery | Grocery Store Bakery (Atlantic) | Sobeys | Atlantic Superstore | ||
| 137 | Grocery | Grocery Store Bakery (Ontario) | Metro | |||
| 137 | Grocery | Grocery Store Bakery (Québec) | IGA | Metro | Première Moisson | IGA |
| 137 | Grocery | Grocery Store Bakery (West) | Safeway | Real Canadian Superstore / Save-on-Foods / Sobeys (TIE) | ||
| 138 | Grocery | Grocery Store for Customer Service (Atlantic) | Sobeys | Atlantic Superstore | Walmart | |
| 138 | Grocery | Grocery Store for Customer Service (Ontario) | No Frills / Walmart (TIE) | |||
| 138 | Grocery | Grocery Store for Customer Service (Québec) | IGA | Maxi | Metro / Super C (TIE) | IGA |
| 138 | Grocery | Grocery Store for Customer Service (West) | Real Canadian Superstore / Walmart (TIE) | Costco / Save on Foods (TIE) | ||
| 139 | Grocery | Grocery Store for Fresh Meat & Seafood (Atlantic) | Sobeys | Atlantic Superstore | ||
| 139 | Grocery | Grocery Store for Fresh Meat & Seafood (Ontario) | Metro / No Frills (TIE) | |||
| 139 | Grocery | Grocery Store for Fresh Meat & Seafood (Québec) | IGA | Metro | Maxi | IGA |
| 139 | Grocery | Grocery Store for Fresh Meat & Seafood (West) | Real Canadian Superstore | Costco / Safeway (TIE) | ||
| 140 | Grocery | Grocery Store for Fresh Prepared Foods (Atlantic) | Sobeys | Atlantic Superstore | ||
| 140 | Grocery | Grocery Store for Fresh Prepared Foods (Ontario) | Metro / No Frills (TIE) | |||
| 140 | Grocery | Grocery Store for Fresh Prepared Foods (Québec) | IGA | Metro | IGA | |
| 140 | Grocery | Grocery Store for Fresh Prepared Foods (West) | Costco / Real Canadian Superstore / Safeway (TIE) | |||
| 141 | Grocery | Grocery Store for Fresh Produce (Atlantic) | Sobeys | Atlantic Superstore | ||
| 141 | Grocery | Grocery Store for Fresh Produce (Ontario) | No Frills | Food Basics | Metro | |
| 141 | Grocery | Grocery Store for Fresh Produce (Québec) | IGA / Maxi (TIE) | Metro / Super C (TIE) | IGA / Maxi (TIE) | |
| 141 | Grocery | Grocery Store for Fresh Produce (West) | Real Canadian Superstore | Safeway | Walmart | |
| 142 | Grocery | Grocery Store for Low Prices / Affordability (Atlantic) | No Frills | Walmart | Atlantic Superstore / Giant Tiger / Sobeys (TIE) | |
| 142 | Grocery | Grocery Store for Low Prices / Affordability (National) | No Frills | Walmart | Maxi | |
| 142 | Grocery | Grocery Store for Low Prices / Affordability (Ontario) | No Frills | Food Basics | Walmart | |
| 142 | Grocery | Grocery Store for Low Prices / Affordability (Québec) | Maxi | Super C | Maxi | |
| 142 | Grocery | Grocery Store for Low Prices / Affordability (West) | No Frills | Real Canadian Superstore / Walmart (TIE) | ||
| 143 | Grocery | Grocery Store for Natural / Organic Foods | Avril / Whole Foods Market (TIE) | Avril | ||
| 144 | Grocery | Grocery Store for Store Brand / Private Label Products | No Frills | Walmart | Costco | Maxi |
| 145 | Health & OTC | Arthritis Pain Relief | Tylenol | Advil | Tylenol | |
| 146 | Health & OTC | Bandages | Band-Aid | Band-Aid | ||
| 147 | Health & OTC | Blood Glucose Monitor (non-continuous) | OneTouch / Contour Next (TIE) | Accu-Chek | ||
| 148 | Health & OTC | Cold Sore Treatment | Abreva | Blistex | Abreva | |
| 149 | Health & OTC | Condom | Trojan | Durex | Trojan | |
| 150 | Health & OTC | Contact Lens Solution | Bausch & Lomb (Renu, Biotrue) | Alcon (Opti Free, Clear Care) | Bausch & Lomb (Renu, Biotrue) | |
| 151 | Health & OTC | Continuous Glucose Monitor | FreeStyle Libre | Dexcom | ||
| 152 | Health & OTC | Cough, Cold & Flu Relief | Tylenol | Advil / Buckley's (TIE) | Tylenol | |
| 153 | Health & OTC | Diabetic Nutritional Shake | Glucerna | Boost | Ensure | |
| 154 | Health & OTC | Eczema Care | Aveeno | Aveeno | ||
| 155 | Health & OTC | Eye Drops | Systane | Visine | HydraSense | Systane |
| 156 | Health & OTC | Fibre Supplement | Metamucil | RestoraFIBRE | Metamucil | |
| 157 | Health & OTC | Gas & Bloating Relief | Pepto-Bismol / Tums (TIE) | Gas-X | ||
| 158 | Health & OTC | Headache Relief | Tylenol | Advil | Tylenol | |
| 159 | Health & OTC | Hearing Aids | Oticon / Phonak (TIE) | |||
| 160 | Health & OTC | Heartburn Relief | Tums | Gaviscon | Tums | |
| 161 | Health & OTC | Laxative | RestoraLAX | Lax-A-Day / Senokot (TIE) | Lax-A-Day | |
| 162 | Health & OTC | Memory Support Supplement | Jamieson | Jamieson | ||
| 163 | Health & OTC | Men's Adult Multivitamin | Centrum | Jamieson | Kirkland Signature | Centrum |
| 164 | Health & OTC | Men's Razors | Gillette | Gillette | ||
| 165 | Health & OTC | Nasal Allergy Spray | Flonase | Nasonex / HydraSense (TIE) | ||
| 166 | Health & OTC | Oral Back Pain Relief | Robax | Tylenol | Advil | Robax |
| 167 | Health & OTC | Ovulation Test | Clearblue | Easy@Home | ||
| 168 | Health & OTC | Pregnancy Test | Clearblue | First Response | Clearblue | |
| 169 | Health & OTC | Prescription Medicine for Weight Loss | Ozempic | Wegovy | ||
| 170 | Health & OTC | Probiotic Supplements | Jamieson | Align | Jamieson | |
| 171 | Health & OTC | Protein Powder | Vega | Shop Santé | ||
| 172 | Health & OTC | Sleep Aid | Jamieson | |||
| 173 | Health & OTC | Tampons | Tampax | Playtex | U by Kotex | Tampax |
| 174 | Health & OTC | Topical Pain Relief | Voltaren | Tylenol | Voltaren | |
| 175 | Health & OTC | Upset Digestive System Relief | Pepto-Bismol | Tums | Gaviscon | |
| 176 | Health & OTC | Vitamin C Powder | Emergen-C | Jamieson | ||
| 177 | Health & OTC | Women's Adult Multivitamin | Centrum | Jamieson | Kirkland Signature | Centrum |
| 178 | Home Goods & Outdoor | Air Fryer | Ninja | Ninja | ||
| 179 | Home Goods & Outdoor | Air Purifier | Dyson / Honeywell (TIE) | |||
| 180 | Home Goods & Outdoor | Barbeque Grill | Weber | Napoleon | Napoleon | |
| 181 | Home Goods & Outdoor | Blender | Ninja | Ninja | ||
| 182 | Home Goods & Outdoor | Camping Products & Accessories | Coleman | Coleman | ||
| 183 | Home Goods & Outdoor | Canopy / Sun Shelter | Coleman | |||
| 184 | Home Goods & Outdoor | Carpet Cleaner Machine | Bissell | Hoover | Bissell | |
| 185 | Home Goods & Outdoor | Clothes Iron | Black+Decker / Philips (TIE) | Rowenta | ||
| 186 | Home Goods & Outdoor | Clothes Steamer | Conair | Rowenta | ||
| 187 | Home Goods & Outdoor | Cookware | Lagostina / T-fal (TIE) | Lagostina | ||
| 188 | Home Goods & Outdoor | Cooler | Coleman | YETI | Igloo | Coleman |
| 189 | Home Goods & Outdoor | Dashcam | Garmin | |||
| 190 | Home Goods & Outdoor | Dehumidifier | Honeywell | Danby / Noma (TIE) | ||
| 191 | Home Goods & Outdoor | Dishwasher | Bosch / LG (TIE) | Samsung | Bosch / LG (TIE) | |
| 192 | Home Goods & Outdoor | Disposable Lighter | Bic | Bic | ||
| 193 | Home Goods & Outdoor | Door Lock | Weiser | Schlage | Weiser | |
| 194 | Home Goods & Outdoor | Electric Fan | Honeywell | Dyson | Woozoo | Honeywell |
| 195 | Home Goods & Outdoor | Electric Kettle | Black+Decker / Hamilton Beach (TIE) | Black+Decker | ||
| 196 | Home Goods & Outdoor | Faucets | Moen | Moen | ||
| 197 | Home Goods & Outdoor | Food Processor | Ninja | KitchenAid | Cuisinart | Ninja |
| 198 | Home Goods & Outdoor | Greeting Cards | Hallmark | Dollarama | Hallmark | |
| 199 | Home Goods & Outdoor | Humidifier | Honeywell | Honeywell | ||
| 200 | Home Goods & Outdoor | Kitchen Knives | Henckels | KitchenAid | Henckels | |
| 201 | Home Goods & Outdoor | Label Maker | Brother | DYMO | ||
| 202 | Home Goods & Outdoor | Luggage | Samsonite | Samsonite | ||
| 203 | Home Goods & Outdoor | Markers | Sharpie | Crayola | Sharpie | |
| 204 | Home Goods & Outdoor | Mattress | Sealy | Sealy | ||
| 205 | Home Goods & Outdoor | Mattress-in-a-Box | ENDY | Casper | Endy | |
| 206 | Home Goods & Outdoor | Motor Oil | Castrol | Mobil 1 | Pennzoil / Quaker State (TIE) | Castrol |
| 207 | Home Goods & Outdoor | Oven / Range | Samsung | LG | GE | LG / Samsung (TIE) |
| 208 | Home Goods & Outdoor | Pen | Bic | Bic | ||
| 209 | Home Goods & Outdoor | Portable Speaker | JBL | Bose | Bose | |
| 210 | Home Goods & Outdoor | Refrigerator | LG | Samsung | Frigidaire / Whirlpool (TIE) | LG |
| 211 | Home Goods & Outdoor | Single Serve Blender | Ninja | Magic Bullet | Ninja | |
| 212 | Home Goods & Outdoor | Single Serve Coffee Maker | Keurig | Nespresso | Keurig | |
| 213 | Home Goods & Outdoor | Slow Cooker | Crock-Pot | Ninja | Crock-Pot | |
| 214 | Home Goods & Outdoor | Smart Thermostat | Google Nest | Ecobee | Honeywell | |
| 215 | Home Goods & Outdoor | Smoker | Traeger | Weber | Napoleon | |
| 216 | Home Goods & Outdoor | Space Heater | Honeywell | Honeywell | ||
| 217 | Home Goods & Outdoor | Standby Home Generator | Generac | Champion / Honda (TIE) | ||
| 218 | Home Goods & Outdoor | Television | Samsung | LG / Sony (TIE) | Samsung | |
| 219 | Home Goods & Outdoor | Toaster | Black+Decker | Cuisinart / Hamilton Beach (TIE) | Black+Decker | |
| 220 | Home Goods & Outdoor | Toaster Oven | Black+Decker | Hamilton Beach / Ninja (TIE) | Black+Decker | |
| 221 | Home Goods & Outdoor | Vacuum | Dyson | Bissell / Shark (TIE) | Dyson | |
| 222 | Home Goods & Outdoor | Washer / Dryer | LG | Samsung / Whirlpool (TIE) | LG | |
| 223 | Home Goods & Outdoor | Water Filter Products | Brita | Brita | ||
| 224 | Household & Cleaning | All-Purpose Cleaner | Lysol | Mr. Clean (M. Net) | Hertel | Hertel |
| 225 | Household & Cleaning | Bathroom Cleaner | Lysol | Mr. Clean / Scrubbing Bubbles (TIE) | Lysol | |
| 226 | Household & Cleaning | Bathroom Tissue | Kirkland Signature / Royale (TIE) | Charmin | Kirkland Signature | |
| 227 | Household & Cleaning | Carpet Stain Remover | Resolve | Bissell | Bissell | |
| 228 | Household & Cleaning | Cleaning Products for Wood Floors | Murphy / Pine-Sol / Swiffer (TIE) | Murphy / Pine-Sol (TIE) | ||
| 229 | Household & Cleaning | Dishwasher Detergent | Cascade | Finish | Cascade | |
| 230 | Household & Cleaning | Dishwasher Rinse Aid | Finish | Cascade | Finish | |
| 231 | Household & Cleaning | Disinfectant Spray | Lysol | Lysol | ||
| 232 | Household & Cleaning | Dryer Sheets | Bounce | Bounce | ||
| 233 | Household & Cleaning | Exterior Paint | BEHR | Benjamin Moore / Sico (TIE) | Sico | |
| 234 | Household & Cleaning | Exterior Stain | BEHR | Sico | Sico | |
| 235 | Household & Cleaning | Fabric Softener | Downy | Bounce | Fleecy | Bounce / Downy (TIE) |
| 236 | Household & Cleaning | Floor Cleaning Tools | Vileda | Swiffer | Vileda | |
| 237 | Household & Cleaning | Food Preservation Bags | Ziploc | Glad | Ziploc | |
| 238 | Household & Cleaning | Food Storage Bags | Ziploc | Glad | Ziploc | |
| 239 | Household & Cleaning | Food Storage Containers | Tupperware / Rubbermaid / Ziploc (TIE) | Tupperware | ||
| 240 | Household & Cleaning | Food Vacuum Sealer | FoodSaver | FoodSaver | ||
| 241 | Household & Cleaning | Garbage Bags | Glad | Kirkland Signature | Glad | |
| 242 | Household & Cleaning | Garbage Cans | Glad / Rubbermaid (TIE) | Glad | ||
| 243 | Household & Cleaning | Household Cleaning Products with Natural Ingredients | Attitude / Lysol (TIE) | Method | Attitude | |
| 244 | Household & Cleaning | Insect Control | Raid | Raid | ||
| 245 | Household & Cleaning | Interior Paint | BEHR | Benjamin Moore | Sico | Sico |
| 246 | Household & Cleaning | Laundry Detergent | Tide | Gain | Tide | |
| 247 | Household & Cleaning | Laundry Disinfectant | Lysol | Lysol | ||
| 248 | Household & Cleaning | Laundry Scent Booster (in-wash) | Downy Unstopables | Gain | Downy Unstopables | |
| 249 | Household & Cleaning | Laundry Stain Remover | OxiClean / Resolve (TIE) | Tide | OxiClean | |
| 250 | Household & Cleaning | Multi-Purpose Disinfecting Wipes | Lysol | Clorox | Lysol | |
| 251 | Household & Cleaning | Odour Fighting Fabric Rinse | Downy | Downy | ||
| 252 | Household & Cleaning | Painter’s Tape | 3M Scotch / Frog Tape (TIE) | |||
| 253 | Household & Cleaning | Paper Towels | Bounty | Kirkland Signature | Bounty | |
| 254 | Household & Cleaning | Scented Candles | Bath & Body Works | Glade | Bath & Body Works | |
| 255 | Household & Cleaning | Toilet Bowl Cleaner | Lysol | Lysol | ||
| 256 | Personal Care | Beard Care Products | King C. Gillette | King C. Gillette | ||
| 257 | Personal Care | Beard Trimmer | Philips | Gillette / Wahl (TIE) | Philips | |
| 258 | Personal Care | Body Moisturizer | Aveeno | Nivea | Aveeno | |
| 259 | Personal Care | Electric Toothbrush | Oral-B | Philips | Oral-B | |
| 260 | Personal Care | Feminine Hygiene Pads | Always | U By Kotex | Always | |
| 261 | Personal Care | Floss | Oral-B | GUM | Oral-B | |
| 262 | Personal Care | Hair Regrowth Products | Rogaine | |||
| 263 | Personal Care | Hair Removal | Nair | Veet | Nair | |
| 264 | Personal Care | Hand Sanitizer | Purell | Bath & Body Works | Purell | |
| 265 | Personal Care | Insect Repellent | OFF! | OFF! | ||
| 266 | Personal Care | Interdental Cleaning | Oral-B | GUM | Colgate | Oral-B |
| 267 | Personal Care | Manual Toothbrush | Oral-B | Colgate | Oral-B | |
| 268 | Personal Care | Men's Deodorant / Antiperspirant | Old Spice | Dove Men+Care | AXE / Speedstick (TIE) | |
| 269 | Personal Care | Men's Hair Styling | Dove Men+Care / L'Oréal (TIE) | American Crew | ||
| 270 | Personal Care | Mouthwash | Listerine | Colgate / Crest / Scope (TIE) | Listerine | |
| 271 | Personal Care | Shampoo & Conditioner (Men) | Head & Shoulders | Dove | Head & Shoulders | |
| 272 | Personal Care | Shampoo & Conditioner (Women) | Dove / Pantene (TIE) | Dove | ||
| 273 | Personal Care | Sunscreen | Banana Boat / Coppertone / Neutrogena (TIE) | La Roche-Posay | ||
| 274 | Personal Care | Teeth Whitening | Crest | Colgate | Crest | |
| 275 | Personal Care | Toothpaste | Colgate | Crest | Sensodyne | Colgate |
| 276 | Personal Care | Water Flosser | Waterpik | Oral-B / Philips Sonicare (TIE) | ||
| 277 | Personal Care | Women's Deodorant / Antiperspirant | Dove | Secret | Lady Speed Stick | Dove |
| 278 | Personal Care | Women's Hair Styling | L'Oréal | Dove / TRESemmé (TIE) | L'Oréal | |
| 279 | Personal Care | Women's Razors | Gillette Venus | Schick | Bic | Gillette Venus |
| 280 | Pet Care | Cat Litter | Arm & Hammer | Purina Tidy Cats | No Name | Odourlock |
| 281 | Pet Care | Cat Treats | Temptations | Friskies / Whiskas (TIE) | Temptations | |
| 282 | Pet Care | Dog Treats | Milk-Bone | Pedigree / Purina (TIE) | ||
| 283 | Pet Care | Dry Cat Food | Purina | Whiskas | Iams | Purina |
| 284 | Pet Care | Dry Dog Food | Purina | Purina | ||
| 285 | Pet Care | Flea & Tick Prevention | Advantage II / K9 Advantix II | NexGard | Bravecto | |
| 286 | Pet Care | Fresh Dog Food | Freshpet | |||
| 287 | Pet Care | Online Pet Services | Rover | |||
| 288 | Pet Care | Pet Insurance Provider | Trupanion | Fetch Pet Insurance | ||
| 289 | Pet Care | Virtual / Online Veterinary Service Provider | Vetster | |||
| 290 | Pet Care | Wet Cat Food | Friskies | Fancy Feast / Whiskas (TIE) | Friskies / Whiskas (TIE) | |
| 291 | Pet Care | Wet Dog Food | Cesar / Purina (TIE) | Pedigree | Cesar | |
| 292 | Retail & Restaurants | Coffee Shop Coffee | Tim Hortons | Starbucks | McDonald's | Tim Hortons |
| 293 | Retail & Restaurants | Casual Restaurant for Family Dining (Atlantic) | Swiss Chalet | Boston Pizza | ||
| 293 | Retail & Restaurants | Casual Restaurant for Family Dining (Ontario) | Swiss Chalet | |||
| 293 | Retail & Restaurants | Casual Restaurant for Family Dining (Québec) | St-Hubert | St-Hubert | ||
| 293 | Retail & Restaurants | Casual Restaurant for Family Dining (West) | Boston Pizza | White Spot | ||
| 294 | Retail & Restaurants | Casual Restaurant for Italian Food | East Side Mario's | Olive Garden | Pacini | |
| 295 | Retail & Restaurants | Casual Restaurant for Seafood | Red Lobster | |||
| 296 | Retail & Restaurants | Certified Pre-Owned Phone Retailer | Apple | |||
| 297 | Retail & Restaurants | Convenience Store (National) | 7-Eleven | |||
| 297 | Retail & Restaurants | Convenience Store (Ontario) | Circle K | 7-Eleven | ||
| 297 | Retail & Restaurants | Convenience Store (Québec) | Couche-Tard | Couche-Tard | ||
| 297 | Retail & Restaurants | Convenience Store (West) | 7-Eleven | Circle K | ||
| 298 | Retail & Restaurants | Electronic Device Repair Store | Apple / Best Buy (TIE) | Samsung | Best Buy | |
| 299 | Retail & Restaurants | Ice Cream Shop | Dairy Queen | Baskin-Robbins | Dairy Queen | |
| 300 | Retail & Restaurants | Neighbourhood Retailer for Health, Beauty & Cosmetics | Shoppers Drug Mart / Pharmaprix | Jean Coutu | Jean Coutu | |
| 301 | Retail & Restaurants | Pharmacy | Shoppers Drug Mart / Pharmaprix | Jean Coutu | Jean Coutu | |
| 302 | Retail & Restaurants | Quick Service Restaurant for Chicken | Kentucky Fried Chicken | Mary Brown's Chicken / Popeyes Louisiana Kitchen (TIE) | St-Hubert | |
| 303 | Retail & Restaurants | Quick Service Restaurant for Hamburgers (Atlantic) | McDonald's | A&W | Wendy's | |
| 303 | Retail & Restaurants | Quick Service Restaurant for Hamburgers (Ontario) | McDonald's | A&W / Harvey's / Wendy (TIE) | ||
| 303 | Retail & Restaurants | Quick Service Restaurant for Hamburgers (Québec) | McDonald's | A&W | McDonald's | |
| 303 | Retail & Restaurants | Quick Service Restaurant for Hamburgers (West) | A&W | McDonald's | Wendy's | |
| 304 | Retail & Restaurants | Quick Service Restaurant for Pizza | Domino's | Pizza Hut / Pizza Pizza (TIE) | Salvatore | |
| 305 | Retail & Restaurants | Quick Service Restaurant for Sandwiches | Subway | Tim Hortons / McDonald's (TIE) | Subway | |
| 306 | Retail & Restaurants | Retailer for Home Improvement | The Home Depot | Home Hardware / RONA (TIE) | Rona | |
| 307 | Retail & Restaurants | Retailer for Hunting & Fishing Gear | Bass Pro Shops & Cabela's | Canadian Tire / Sail (TIE) | Sail | |
| 308 | Retail & Restaurants | Retailer for In-Store Shopping and Pickup & Delivery (omnichannel) | Walmart | Walmart | ||
| 309 | Retail & Restaurants | Retailer for Lower Prices on Baby & Kids Products | Walmart | Once Upon A Child | Walmart | |
| 310 | Retail & Restaurants | Retailer for Lower Prices on Health, Beauty & Personal Care | Walmart | Shoppers Drug Mart / Pharmaprix | Jean Coutu | |
| 311 | Retail & Restaurants | Retailer for Lower Prices on Toys | Walmart | Toys R Us | Walmart | |
| 312 | Retail & Restaurants | Retailer for Mattresses & Sleep Products | Sleep Country / Dormez-vous | Sleep Country / Dormez-vous | ||
| 313 | Retail & Restaurants | Retailer for Shipping & Document Services | Canada Post / Staples (TIE) | Canada Post / Purolator (TIE) | ||
| 314 | Services | AI Platform | ChatGPT | Google Gemini / Microsoft Copilot (TIE) | ChatGPT | |
| 315 | Services | Antivirus Software | Norton | McAfee | Bitdefender | Norton |
| 316 | Services | Auto Insurance Provider | CAA Insurance / Intact Insurance (TIE) | Intact Insurance | ||
| 317 | Services | Cashback Rewards Credit Card Provider | CIBC | TD | ||
| 318 | Services | Coffee Chain Loyalty Program | Tim Hortons | Starbucks | Tim Hortons | |
| 319 | Services | Cryptocurrency Exchange Platform | Coinbase | Crypto.com / Kraken / Wealthsimple (TIE) | ||
| 320 | Services | Digital Document Signing Service | DocuSign | Adobe Acrobat Sign | Docusign | |
| 321 | Services | DNA Testing | Ancestry | 23andMe | AncestryDNA | |
| 322 | Services | Drug Store Loyalty Program | PC Optimum | Moi | Moi / PC Optimum (TIE) | |
| 323 | Services | Email Marketing Platform | Mailchimp | |||
| 324 | Services | Fast Oil Change Service | Mr. Lube | Jiffy Lube | Great Canadian Oil Change | Canadian Tire Auto Service |
| 325 | Services | Gas Loyalty Program | Petro-Points | Journie Rewards / PC Optimum (TIE) | Petro-Points | |
| 326 | Services | Grocery Loyalty Program | PC Optimum | Moi / Scene+ (TIE) | PC Optimum | |
| 327 | Services | Grocery Pickup & Delivery | Walmart | PC Express / Voila (TIE) | ||
| 328 | Services | Health Diagnostic Services | LifeLabs | |||
| 329 | Services | Hearing Centre | Costco Hearing Centre / Hearing Life (TIE) | |||
| 330 | Services | Home Insurance Provider | Intact Insurance | Desjardins | Desjardins / Intact Insurance (TIE) | |
| 331 | Services | Home Security Provider | TELUS SmartHome Security | TELUS SmartHome Security | ||
| 332 | Services | HVAC Service Provider (Ontario) | Enercare / Reliance Home Comfort (TIE) | |||
| 333 | Services | Job Search Website | Indeed | Indeed | ||
| 334 | Services | Language Learning App | Duolingo | Duolingo | ||
| 335 | Services | Meal Kit Delivery Service | HelloFresh | Goodfood | Goodfood / HelloFresh (TIE) | |
| 336 | Services | Meditation App | Calm | Headspace | Petit BamBou | |
| 337 | Services | No Annual Fee Credit Card Provider | PC Financial | CIBC | ||
| 338 | Services | Online Casino (Ontario) | OLG | BetMGM / Fanduel Casino (TIE) | ||
| 338 | Services | Online Casino (Québec) | Loto Québec | Loto Québec | ||
| 339 | Services | Online Design Tool | Canva | Canva | ||
| 340 | Services | Online Healthcare Platform | TELUS Health | Maple | TELUS Health | |
| 341 | Services | Online Security Provider | Norton | Telus Online Security | ||
| 342 | Services | Pay Later Service | Klarna | Affirm / Afterpay (TIE) | ||
| 343 | Services | Portable Storage & Moving Containers Company | U-Haul (U-Box) | PODS | ||
| 344 | Services | Real Estate Agency | RE/MAX | RE/MAX | ||
| 345 | Services | Rewards Credit Card Provider | PC Financial | CIBC / RBC (TIE) | CIBC / Desjardins (TIE) | |
| 346 | Services | Roadside Assistance Service | CAA (AMA, BCAA) | CAA | ||
| 347 | Services | Source for Weather Information | The Weather Network / MétéoMédia | Environment Canada | MétéoMédia | |
| 348 | Services | Sports Betting Provider | Bet365 | FanDuel | Loto Québec Mise-o-jeu | |
| 349 | Services | Supplemental Health Insurance Provider | Blue Cross / Manulife (TIE) | Canada Life / Sun Life (TIE) | ||
| 350 | Services | Tire Sales & Service (National) | Canadian Tire | Costco | ||
| 350 | Services | Tire Sales & Service (West) | Kal Tire | Costco | Canadian Tire | |
| 351 | Services | Weight Loss Program | WW (Weight Watchers) | WW (Weight Watchers) | ||
| 352 | Services | Windshield Repair / Replacement Service | Speedy Glass / Lebeau | Lebeau | ||
| 353 | Services | Women's Health & Fertility App | Flo | Clue | Flo | |
| 354 | Travel | Airline for Customer Service | Air Canada | WestJet | Air Canada | |
| 355 | Travel | Airline for Domestic Travel | Air Canada | WestJet | Porter Airlines | Air Canada |
| 356 | Travel | Airline for International Travel | Air Canada | Air Transat / WestJet (TIE) | Air Canada | |
| 357 | Travel | Airline Loyalty Program | Aeroplan | WestJet Rewards | Aeroplan (Air Canada) | |
| 358 | Travel | Car Rental Service | Enterprise | Avis / Budget / Hertz (TIE) | Enterprise | |
| 359 | Travel | Cruise Line | Royal Caribbean International | Celebrity Cruises / Holland America Line / Norwegian Cruise Line / Princess Cruises (TIE) | ||
| 360 | Travel | Hotel Loyalty Program | Marriott Bonvoy | Hilton Honors | Best Western Rewards / IHG One Rewards (TIE) | Marriott Bonvoy |
| 361 | Travel | Travel Booking Platform for Deals | Expedia | Booking.com | Expedia | |
| 362 | Travel | Travel Insurance Provider (Ontario) | CAA | Manulife | ||
| 362 | Travel | Travel Insurance Provider (Québec) | Blue Cross | Desjardins | Blue Cross | |
| 362 | Travel | Travel Insurance Provider (West) | CAA (BCAA, AMA) | Blue Cross / Manulife (TIE) | ||
| 363 | Travel | Short-Term Rental Booking Site | Airbnb | Booking.com | Airbnb |